Testmovil – Driving Test Java Application (Mobchanics) | MMA Global

Testmovil – Driving Test Java Application (Mobchanics)

October 11, 2006



TESTMOVIL – DRIVING TEST JAVA APPLICATION

Brand:
Testmovil  
Product: J2ME application with driving test www.testmovil.com

Company: Mobchanics  (www.mobchanics.com)
Partners: Etrasa (Springer Group)

Goals: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

  • Development of a driving test tool that allows playing in a different form.
  • Reinvent the format of classic driving test with books and adapt to mobile format.
  • Use it as engagement tool for insurance companies and/or car manufacturers.


Solutions:

  • Downloadable application that contains 60 images and questions.
  • Every single test has 30 questions and users can ask for a new one mixing random old and new questions in a different order.
  • The promotion included TV commercials, Teletext and advertising in Etrasa (content partner) manuals.
  • The download of the application used premium SMS with different identification codes.


Results:

  • First stage was profitable and we got more than 20.000 downloads at 3 euros each.
  • Send to a friend program was also very successful.
  • We have now a huge data base of novelty drivers and we are analyzing further actions with new partners.