Campaign – SANDWICH MAKER
Play it & get hungry!

Company
12Snap - A NeoMedia Technologies Company (neom.com).

Goals
Create a burger game as mobile Java- and online Flash version in line with the “25 Years McDonald’s Spain” - Campaign. Integrate McDonald’s the way costumers get hungry while playing it. Target the young adults.

Idea
Make as many McDonald’s sandwiches as you can, following the original McDonald’s recipe - from Hamburger to Big Mac. The bigger the sandwich, the more points you get. Game mechanics: sandwich parts are dropped onto your tray from the top of your screen. The speed at which parts are dropped increases every minute. Branding starts with the phone’s menu icon and can then be found throughout the whole game: be it the graphics in the menu, instructions, in-game, original sandwich photos or McDonald’s jingles when a sandwich has successfully been completed.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Results
“Sandwich Maker” was sent out 50.000 times to the customers. Consumption of burgers during the campaign phase increased demonstrably. McDonald’s had a really Happy Birthday!

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: PaperClick (www.PaperClick.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), Sponge (www.spongegroup.com) and HipCricket (www.hipcricket.com).