March 21, 2007
Q-Telecom: “Q-Kisses”
Campaign: Q-Telecom – “Q-Kisses”
Company: Velti (www.velti.com)
Objective:
On the occasion of St. Valentine ’s Day, Q-Telecom wanted to create a thematic SMS contest that would achieve the following:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
· Engage Q-Telecom subscribers through a fun and interactive contest
· Increase brand awareness
· Increase revenues
Solution:
On behalf of Q-Telecom, Velti designed and executed the “Q-Kisses” contest, themed after Valentine’s kisses. “Q-Kisses” ran for 3 weeks prior to Valentine’s day during which all Q-Telecom subscribers were invited to participate by texting the word “KISS” to the dedicated short code; for each “KISS” they sent, contestants received points and participations in daily draws in order to win different prizes – such as iPods and Playstations – one for everyday until the end of the contest.
Moreover, all participants automatically entered the big draw that took place on the last day of the contest and through which 3 lucky winners were awarded the competition’s major prizes which included: prizes of a total value of $3,600 for the first winner, a trip for 2 to Paris – worth $1,800 - for the second winner and finally $120-worth of free airtime for each of the 10 months remaining till the end of the year, to the 14 subscribers who had gathered most competition points.
Results:
The contest proved highly successful resulting in “double the number of expected participants and 30% increase in the total volume of SMS expected as well as higher average number of SMS per user”, as Ms. Aleka Tamiolaki stated during her official presentation of the case at the 4th Telecommunications Forum that took place in Athens on 16/3.
About Velti:
Velti is a leading one-stop-shop service provider that enables mobile advertising, marketing and mobile content. Velti is operating in 9 countries and its customers include many of the leading mobile network operators, advertising agencies and media groups.
Velti provides a wide range product portfolio with comprehensive and innovative solutions for Carriers, Advertising Agencies, Media Groups, which successfully utilize its technological infrastructure and business know-how to create, manage, distribute & deliver content to different multi-media channels and optimize their advertising and marketing goals.
Velti is a publicly traded company listed on the London Stock Exchange.
