October 9, 2005
Campaign: Introduction of the Sonicare Electronic Toothbrush
- Build awareness on the newly introduced Sonicare Toothbrush
- Generate extra store traffic and increase sales
- Create buzz around the brand with an innovative campaign
As part of the promotion campaign around the introduction of the Sonicare Electronic Toothbrush in the
Results were above expectations. Over 3000 customers made use of this service the first week of the launch. Positive feedback has been received by participating retail chains and Philips is thinking of re using the format in new campaigns.
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