Nokia 5300 Voicecall 2006 (Dimoco) | MMA Global

Nokia 5300 Voicecall 2006 (Dimoco)

August 27, 2007

KampagnenExpost – Nokia 5300 Voicecall 2006 (Dimoco) <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

GENERAL

Club Nokia members were asked to participate in the 5300 phonetester via Push SMS.

Step 1

For participation they had to answer with the keyword MUSIC and if they did so – they immediately received the voicecall!

Within this voicecall they heard a familiar song title (Warner Music) and a woman speaker – who spoke the same lines as in the tv ad – explaining how to participate.

Step 2

Immediately after the Voicecall the CN members received a SMS and were asked to poste their emotions and associations via SMS to get a Nokia phonetester!

 

The user stories/associations could be read in the web and after a certain period the best stories have been evaluated and 3 of them became a Nokia-5300-Phonetester!  They were informed via SMS and phonecall!

 

FACTS & FIGURES

Target Group:

a.       16-25

b.       Plus Affinity to Music

c.       Plus music phone: N70, 6230, 6230i, 6680, 6233, 6270, 6280, 3230, 3250, N73, 6233, 6270

 SMS Push to Club Nokia Members

            AT: 32.008

            Ch: 22.054

 Response MUSIC/Voicecall/Info SMS:

            AT: 1.885          5,9%

            CH: 1.522          6,9%

 Posting Web:

            AT: 710             37,0%

            CH: 255             16,8%

HEADOFFICE ÖSTERREICH

DIMOCO – Direct Mobile Communications GmbH

Campus 21 Businesspark Wien Süd,

Liebermannstraße A01/405, A-2345 Brunn/Gebirge

Tel. +43 1 86670 214 50

Fax +43 1 86670 214 51

Mail [email protected]

Web www.dimoco.at