Campaign – A MODERN VALENTINE’S FAIRY TALE

I just call to say ”I love you” – How a kiss connected people on Valentine’s Day.

Company
12Snap - A NeoMedia Technologies Company (neom.com).

Goals
Develop a revolutionary mechanism to demonstrate the features of mobile phones to consumers in the premature US market. Use Valentine’s Day as a charming hook to get people connected.

Idea
Nokia invited consumers to send their loved ones a very special Valentine’s greeting: a virtual kiss sent from mobile phone to mobile phone. The Mechanic: choose your favourite Valentine’s Day kiss sound file, text in your name and your Valentine’s mobile phone number. Seconds later the surprised loved one receives a real call with the chosen kiss, followed by a SMS telling him/her who has sent this very special Valentine’s greeting. To increase viral effects the kiss could then be forwarded by the recipient with just one SMS.

Results
More than 6.000 participations around Valentine’s Day. Nokia was associated with an unforgettable, charming experience by tapping into what people love most about their mobile phones: very personal communication.




About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: PaperClick (www.PaperClick.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), Sponge (www.spongegroup.com) and HipCricket (www.hipcricket.com).<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />