Match.com Mobile

Brand: Match.com Mobile
 
Company: Enpocket
 
Goals:
-Raise awareness of the Match.com Mobile launch on Sprint PCS Vision Phones
-Mobilize the success of Match.com
-Create a technological bridge between Match.com and Match.com Mobile
-Offer Match.com users an easy way to mobilize their online accounts
 
Mechanics:
Enpocket, the global mobile media company, has announced the launch of Match.com’s mobile Internet offering on Sprint PCS VisionSM Phones. The launch of Match.com Mobile, which is delivered and hosted by Enpocket’s Dating Engine (Eden), is being kicked off with the offer of a free one-month trial to the service and a Valentine’s Day sweepstakes promotion.

Match.com Mobile allows user to create profiles, upload photos, search profiles using multiple search parameters including geography, and ultimately chat with like-minded individuals.

The new service is currently being promoted via an integrated mobile marketing campaign that will be run by Enpocket throughout February. Sprint customers can enter a sweepstakes through text messaging for the chance to win a cruise holiday. Exclusive runner-up prizes include a crystal covered Sprint PCS Vision Picture Phone PM-A740 by Samsung. More details on how to enter the sweepstakes and official rules can be found at www.sprintpcs.com/valentines.

“Sprint is pleased to offer Match.com Mobile as an innovative extension of our messaging services,” said John Styers, Director – Data Services, Sprint. “Match.com Mobile is a fun, easy-to-use application that will drive data usage and more importantly, help customers meet and chat with new friends.”

“Consumer usage of the Match.com Mobile application is continuing to rise dramatically. Sprint is leading the way by introducing this service to subscribers,” said Mike Baker, COO and president, Enpocket. “We believe the mobile phone is a powerful tool for finding and communicating with people sharing similar interests. Combining our industry-leading dating engine product, Eden with Match.com’s heritage in online dating has created one of the most compelling applications available on the mobile Internet today.”

Enpocket also provides Match.com Mobile to Cingular and Nextel. Customers can sign up for the service through their handsets or on www.matchmobile.com.

“For ten years, Match.com has worked to harness the power of technology to help connect people. The growth of our wireless presence offers our members the ability to connect with each other – anytime, anywhere,” said Jim Safka, CEO, Match.com. “It is incredibly simple for our members to sign up, and they have the ability to transfer their existing Match.com profile to the mobile service.”

Enpocket’s Eden has been licensed by numerous carriers and brands across North America, Europe and Asia and has established a proven track record for generating higher average revenue per user (ARPU). It can be delivered with numerous user interfaces such as SMS, MMS, WAP J2ME, Symbian, BREW and i-Mode that can all link into a shared and secure database.

Enpocket provides its customers with other brandable affinity applications for building mobile communities such as mBlog and Total Football. Enpocket’s integrated mobile marketing services, for driving customer acquisition and retention, are delivered through the Enpocket Engine – the world’s most widely used mobile marketing software.


Results:

-Members of Match.com signing up for Match.com Mobile

-Sprint PCS Vision users signing up for Match.com Mobile directly through their handsets

-Increase in SMS messaging as part of the text promotion to launch the
application

Case Study Type(s):