Mobile | Mobile Marketing Association Mobile

March 6, 2005

Brand: Mobile
Company: Enpocket
-Raise awareness of the Mobile launch on Sprint PCS Vision Phones
-Mobilize the success of
-Create a technological bridge between and Mobile
-Offer users an easy way to mobilize their online accounts
Enpocket, the global mobile media company, has announced the launch of’s mobile Internet offering on Sprint PCS VisionSM Phones. The launch of Mobile, which is delivered and hosted by Enpocket’s Dating Engine (Eden), is being kicked off with the offer of a free one-month trial to the service and a Valentine’s Day sweepstakes promotion. Mobile allows user to create profiles, upload photos, search profiles using multiple search parameters including geography, and ultimately chat with like-minded individuals.

The new service is currently being promoted via an integrated mobile marketing campaign that will be run by Enpocket throughout February. Sprint customers can enter a sweepstakes through text messaging for the chance to win a cruise holiday. Exclusive runner-up prizes include a crystal covered Sprint PCS Vision Picture Phone PM-A740 by Samsung. More details on how to enter the sweepstakes and official rules can be found at

“Sprint is pleased to offer Mobile as an innovative extension of our messaging services,” said John Styers, Director – Data Services, Sprint. “ Mobile is a fun, easy-to-use application that will drive data usage and more importantly, help customers meet and chat with new friends.”

“Consumer usage of the Mobile application is continuing to rise dramatically. Sprint is leading the way by introducing this service to subscribers,” said Mike Baker, COO and president, Enpocket. “We believe the mobile phone is a powerful tool for finding and communicating with people sharing similar interests. Combining our industry-leading dating engine product, Eden with’s heritage in online dating has created one of the most compelling applications available on the mobile Internet today.”

Enpocket also provides Mobile to Cingular and Nextel. Customers can sign up for the service through their handsets or on

“For ten years, has worked to harness the power of technology to help connect people. The growth of our wireless presence offers our members the ability to connect with each other – anytime, anywhere,” said Jim Safka, CEO, “It is incredibly simple for our members to sign up, and they have the ability to transfer their existing profile to the mobile service.”

Enpocket’s Eden has been licensed by numerous carriers and brands across North America, Europe and Asia and has established a proven track record for generating higher average revenue per user (ARPU). It can be delivered with numerous user interfaces such as SMS, MMS, WAP J2ME, Symbian, BREW and i-Mode that can all link into a shared and secure database.

Enpocket provides its customers with other brandable affinity applications for building mobile communities such as mBlog and Total Football. Enpocket’s integrated mobile marketing services, for driving customer acquisition and retention, are delivered through the Enpocket Engine – the world’s most widely used mobile marketing software.


-Members of signing up for Mobile

-Sprint PCS Vision users signing up for Mobile directly through their handsets

-Increase in SMS messaging as part of the text promotion to launch the