Date:
February 14, 2007

Company:
Nellymoser

Client:
Hachette Filipacchi Media US

Background:
Hachette Filipacchi Media US’ Car and Driver is the world’s largest automotive magazine. Its coverage ranges from the practical to the exotic, with an emphasis on those cars that are heaven-sent to provide all the rewards an outstanding vehicle can confer.

Goals:
Hachette Filipacchi Media US needed to make Car and Driver rapidly available to its established readership anytime, anywhere.

Solution:
The Nellymoser platform, unique creative capabilities and dedication to designing engaging mobile user experiences created Car and Driver Mobile. It provides automotive enthusiasts with a single, informative place to gather information about their favorite cars, keep up with automotive news, and place them in a mobile virtual driver’s seat – all from their mobile phone.

Fans can also read the latest reviews, look up specific stats as they are standing in the car dealer’s lot, view comments on the Car and Driver message boards, as well as purchase branded personalization content such as wallpapers and ringtones. Offering all this integrated in one free ad-supported destination, Car and Driver Mobile not only sets new standards for market penetration, but also quality of user experience.

Results:
<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile is a fragmented market with dozens of network operators, a diversity of mobile device standards and media formats, and numerous distribution channels with different revenue models. The Nellymoser platform overcomes this fragmentation and with its third party ad server integration enables further monetization of existing media assets through mobile advertising, providing Hachette Filipacchi Media US a fast and efficient path to mobile revenues. Car and Driver Mobile is now available both on and off deck (wap.caranddriver.com).

“With millions of avid car fans, we are excited to offer them a mobile version that they can access important information from a dealer’s car lot or on the road,’ said Marta Wöhrle, SVP, Director of Digital Media, Hachette Filipacchi Media U.S., Inc. “Nellymoser is enabling us to reach the most handsets possible connecting our fans to compelling content through their phones. We see a strong mobile presence as pivotal to providing more access to information that consumers want. This new service is a good complement to what is in print and online.”

Key Benefits and Features:
> Gather car related news and information straight from any mobile device
> Preview and purchase wallpapers and ringtones
> Branded to the look and feel of Car and Driver
> Receive daily news alerts
> Integrated mobile advertising in the form of banner ads
> Integrated with network operator billing systems
> Automatic updates of all content that is accessible through the service with no action required by the consumer
> Comprehensive statistics and analytics package

About Nellymoser
Nellymoser is the leading mobile media and service delivery platform provider. Utilizing Nellymoser's award-winning ASAO Next Generation Mobile Media Platform, tools and portfolio of configurable frameworks, leading media companies and network operators deliver interactive and personalized mobile services that include on-demand video, music, ringtones, communities, games and user generated content. We make it easy and fun for consumers to discover, preview, purchase, create, share and enjoy rich content directly from their mobile devices. Customers include MTV Networks, Warner Music Group, Hachette Filipacchi Media US, Fox Interactive Media, Microsoft, Macromedia, Leapfrog, Ericsson, Vivendi Universal and Electronic Arts. For more, visit nellymoser.com

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