June 27, 2013
GOALS
- Minimise demands of managing multiple search campaigns
- Expand business offering to mobile users
APPROACH
- Upgraded to enhanced campaigns
- Implemented bid adjustments by device, location, time and day
RESULTS
- 6% increase in impressions
- 7% uplift in clicks
- 13% boost in conversions
“With enhanced campaigns we don’t have to have separate campaigns for each device. We can have everything running together. It’s all there and it just saves time.”
“Conversions increased, impressions increased, clicks increased; we also noticed a lot more signups coming through than before – which is great.”
— Marco Criscuolo, Search & Insights Manager, printed.com.
