GOALS
- Drive downloads
- Increase app discoverability

APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download

RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%

“I believe that AdWords is a great platform for app developers. It’s easy to use, reliable and fully customizable to our needs. With AdWords we had the opportunity to get clear and accurate performance reports, which helped us to constantly improve our ROI.”
“Google AdWords was fundamental in helping us get 13 million users – and becoming a top app download in the five weeks after launch.”
— Maya Gurevich, Co-Founder and CEO, Deemedya

www.youtube.com/watch?v=YkwS9PJzWQ8

www.deemedya.com

www.google.com/think/products/mobile-ads.html