CAMPAIGN OBJECTIVES

• To promote movie sales by creating and engaging mobile campaign using the video and social media
• To encourage users to watch the full trailer

TARGETING

• Vdopia’s advanced channel  targeting capabilities allowed  Disney to reach their market by specific audience, location, content, and device

THE EXPERIENCE

• The 15-sec Pre-app video plays
• A Viper Ad takes over the screen.
  o    Users are instructed to wipe the mobile screen with their fingers
• Talk2Me Social Ad takes over
  o    Users can choose to further engage with social  media  and other interactive buttons

Ads by:

RESULTS

• Click Through Rate – CTR of 4.51%  (far above industry average)
• Average view time of the 15sec Pre-app video was 7.2 seconds (nearly 50% of the video)
• Over 50% of users watched the full trailer
• Another 46% of users interacted and shared on FB, Twitter, and visited  the POTC site

QUOTE
“In movie marketing we’re always on the look-out for innovative ways to best entice and solicit interaction with our target audience. Being in entertainment, we prefer use of media that delivers a sample of the captivating rich experience that only cinema can give. Vdopia clearly offered this and happily the results corroborated our choice.”

• Maan Villareal, Marketing Director of Walt Disney Studios, Singapore

ABOUT VDOPIA

• Vdopia Inc. is one of the largest video ad network in the world
• Vdopia runs creative videos and rich media on both Online and Mobile
• Present in the US, India, Middle East, Singapore, Indonesia, Philippines, and Malaysia
• To know more, visit: www.vdopia.com and mobile.vdopia.com