Deal or No Deal (m-Qube) | MMA Global

Deal or No Deal (m-Qube)

January 16, 2006

Deal or No Deal Case Study<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Brand: NBC/Endemol Entertainment

Company: m-Qube

Objective:
Give viewers of NBC’s game show Deal or No Deal an opportunity to play at home from their couch.

Solution:
Produced by Endemol Entertainment, the international hit game show "Deal or No Deal" came to NBC in a five-night event starting on Monday, December 19th and ending on Friday, December 23rd. Hosted by actor/comedian Howie Mandel in the U.S., "Deal" is a tension-building, high stakes game show with  success in 41 countries.

At the start of each show, viewers were asked to text their ‘Lucky Case’ guess into 59595. Consumers were prompted three times throughout each show to send a text message or go to NBC.com and enter their guess of the winning Lucky Case for that program. In the final segment of the show, the voting was closed and viewers who selected the correct case were entered into an instant drawing for a $10,000 prize. Entries cost $.49 via premium text message or free online at www.nbc.com/DOND/.

m-Qube’s platform was responsible for collecting entries from all SMS and Web votes, selecting the winner from among the correct Lucky Case guesses and confirming the eligibility of the winner. Winner selection and verification process occurred real-time in order to get the winner’s name and hometown on-screen, live at the end of the show.

Results:
The Deal or No Deal iTV program significantly enhanced the excitement of the in-studio game play by allowing consumer to vie for $10,000 at home. Results were very positive. In fact, the program turned out to be the largest cross-carrier iTV SMS program ever in the U.S. Given the show’s success, NBC has ordered additional episodes of the hit game show. m-Qube will again power the mobile component of the show.