April 16, 2006
Brand: Cingular Wireless
Campaign: “Cingular Video Premiere”
Company: TCS Mobile
Objective:
Cingular Wireless sought to generate interest and excitement for the upcoming rollout of their 3G Network and Cingular Video service offering among Cingular Wireless employees. In this effort, Cingular reached out to TCS Mobile to educate Cingular Wireless employees as to the power and speed of Cingular’s 3G Network and unique and compelling features of the Cingular Video (“CV”) service offering.
Solution:
TCS Mobile created and executed a promotional program that motivates Cingular Employees to sample and learn more about Cingular Video by engaging and interacting with a dynamic online “CV” demo that leverages targeted and relevant participation incentives with the exciting and highly appealing content available on “CV”
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The “Cingular Video Premiere” online promotional microsite developed and created by TCS Mobile was hosted by HBO’s Entourage “Turtle” (Jerry Ferrara), and included the following:
· Cingular Video Interactive Tutorial – The “CV Guide”
The TCS Mobile solution was themed as a virtual stroll through Hollywood and featured a “CV Guide” interactive flash tutorial that informs Cingular Wireless employees of CV’s powerful features and content offerings in a fun and relaxed atmosphere.
TCS Mobile produced a flash introduction showcasing HBO’s Entourage “Turtle” (Jerry Ferrara), who greets site visitors via a :30 video clip that introduces Cingular’s 3G Network, Cingular Video, the “Cingular Video Premiere” sweepstakes, and the “CV Guide.” This clip, which is refreshed each week with timely and exclusive content, runs as the “CV Guide” flash tutorial components load onto the page.
The entire tutorial emphasizes CV’s powerful personalization features and depth of content, the “CV Guide” will instruct users how they can create their own “My CV Page:”
· The “Orange Carpet Review” - weekly promotional feature of content partners such as HBO, ESPN & Music Choice.
TCS Mobile also created the “Orange Carpet Review” which offers a series of exclusive mobile clips that further reinforces Cingular Video’s rich depth of content by taking users deeper into the CV content partners and their offerings, such as HBO, ESPN & Music Choice. The Orange Carpet Review is refreshed weekly with all new video content exclusive to the “Cingular Video Premiere”
· The “Cingular Video Premiere” Employee Sweepstakes
To further drive employee participation, TCS Mobile developed the “Cingular Video Premiere” Sweepstakes on the promotional microsite and housed within the Cingular corporate intranet.
Upon completion of the tutorial, participants are automatically entered into a sweepstakes drawing for 204, 3G LG CU-320 and a Samsung SGH ZX-10, 504 First Prize Winners CV Premiere Gift basket loaded with exciting merchandise from premiere CV content partners.
· Downloadable Promotional Mobile Video
Additionally, Cingular Wireless employees were given the opportunity to download a custom mobile video directly to their wireless handsets. The custom clip, produced exclusively for the “Cingular Video Premiere” by TCS Mobile, gave Cingular Wireless employees a further dive into the rich content offering of “CV."
Results:
TCS Mobile and Cingular Wireless are currently executing the Cingular Video and 3G Network Employee Campaign.
About TCS Mobile:
TCS Mobile (www.tcsmobilemktg.com) is a Westport, CT-based promotional marketing agency that provides its clients with a full complement of mobile/wireless marketing services. Through its numerous successful and ground-breaking national mobile marketing campaigns, TCS activates established and emerging mobile channels such as Text and Picture Messaging, WAP (The Mobile Internet), Downloadable Ringtones, Mobile Games, Graphics and applications, Mobile Video and Podcasting, and Text to Screen, and is currently working aggressively within the wireless space to bring the next generation of promotional solutions to market.
