Cingular Sounds Valentine’s Day GIFT RINGTONE | MMA Global

Cingular Sounds Valentine’s Day GIFT RINGTONE

March 12, 2006



Cingular Sounds Valentine’s Day GIFT RINGTONE

Brand:
Cingular Wireless

Company
: Telescope

Objective
To allow Cingular Wireless customers to give the gift of a ringtone to a friend or loved one for Valentine’s Day.

Solution
 
The Cingular Sounds Valentines Day Gift Ringtone promotion, powered by Telescope, allowed Cingular Wireless customers to send a Valentines Day Gift Ringtone to a friend or loved one.  This promotion, which launched on February 1st ran through to Valentines Day and featured 66 unique Ringtones across 3 different categories: “In Love”, “Get It On” and “Breakup”. 

Cingular Wireless subscribers could send a Valentines Day Ringtone by using a single keyword (LOVE01 to LOVE66) sent to the short code 69588 or by visiting the Cingular web-site.  The content from 4 major record labels was distributed through a collaboration of Telescope’s SMS platform, which utilizes both PSMS and non-premium SMS to guide the user through the gifting process and 9 Squared’s WAP download capabilities to deliver the ringtone.

Telescope’s SMS platform was responsible for monitoring each unique order, in addition to informing the sender and receiver of the status of the gift ringtone.  Seamless integration with 9 Squared’s download platform allowed Telescope to generate the premium billing event after the successful completion of a gift ringtone download. 

Results

The Cingular Sounds Valentines Day Gift Ringtone promotion performed strongly.  Wireless users are demanding more options then just buying a Ringtones for themselves, and with Telescope’s Ringtone Gifting Solution, this viral application gives them a unique option.   <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />