Brand
Cadillac/GM

Objective
Reach the Cadillac consumer in a way that represents their brand in an innovative way while complimenting their traditional and online media campaigns

Mechanics
Cadillac and Vindigo City Guides launched one of the first contextual sponsorships within mobile phones. Cadillac Hot Spots, a sponsored channel on Vindigo city guides, provides wireless subscribers with an exclusive insider’s guide to the best in shopping and restaurants in Cadillac’s top 10 markets, including New York, Los Angeles and San Francisco.   The ad model acts as an extension and enhancement to what Vindigo city guide subscribers are already looking for

Results
Still running – launched in September.