BP "Nerede Markam" (Turkcell) | MMA Global

BP "Nerede Markam" (Turkcell)

February 10, 2006

      
 
Brand:
BP

Application: BP "Nerede Markam" (“Where is BP?”)

Company:  Turkcell & Figensoft

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  • Help potential customers find the nearst BP gas station
  • BP in Turkey has a system called “Tasitmatik”. Companies that have fleets subscribe to this program. They don’t pay at the station, they get a bill periodically. Not all stations have this facility. Therefore, clients need to know which stations provides this service. LBS was the perfect solution.
  • Differentiate the brand from the competition.  

Solution:
Figensoft is specialized in LBS. The service enables the mobile user to find the nearest station by sending a text message. User writes the brand name and sends it to Turkcell service short code. All the BP stations are located by GPS and stored in the database. When the text message is received, their location is found using a Mobile Positioning System. Then, the phone number and address of the nearest BP gas station is sent via SMS.

Results:
BP communicated this service in newspapers, internet, and radio as well as with POP’s in its gas stations. Additionaly, “Tasitmatik” customers received an emailing. Customer satisfaction was increased - BP received thank you emails and calls from customers for this service.