November 15, 2005
Company: Aerodeon Turkey
Campaign: WHERE WOULD YOU LIKE TO BE WITH MAGNUM?
With the beginning of summer season, competition in ice-cream market has risen tremendously. Algida, wanting to differentiate its Magnum brand from competition, decided to run a mobile marketing campaign which none of the competitors has ever done before.
The main theme of the campaign was “Where would you like to be with Magnum?” Magnum offered its consumers to make a selection among
The campaign has generated much more attention than expected both among consumers and Turkish press. And, by real-time reporting system Algida acquired a wide database as well as ice-cream consumption habits of its consumers.