Will has a passion for mobile advertising. With over 18 years media sales experience starting at the Guardian helping transition the business from channel sales to a cross platform operation, he followed his interest in mobile advertising to Weve where he helped grow adoption of what was the worlds 1st advertising joint venture between O2, Vodafone and EE. Will now leads the UK Sales team at AdColony where the challenge is focussed on helping clients realise power of mobile video.