Viveka is the Cofounder & CEO of Beam, a nextgen customer engagement platform that helps brands reach and retain their best young customers by empowering users to impact issues they care about with every purchase. Prior to founding Beam, Viveka was a consultant in McKinsey & Company’s New York office, where she served retail and advanced advertising clients. She has deep experience in corporate philanthropy and cause marketing, having previously founded initiatives sponsored by the NBA, Clinton Global Initiative, and the Government of India. She graduated with Honors from Brown University with a BA in Political Science.