After heading McCann Brussels for 4 years, Vincent Van Dessel decided to embrace ‘the momentum of Asia’ and to take up new leadership challenges for brands and organisations in the APAC region. He joined the Y&R group as CEO of the Young & Rubicam and Wunderman offices in Ho Chi Minh City and Hanoi. Vincent started his career as a strategic planner, moved to account management and then transfered to the client side as brand and campaign manager for a market leading telecom brand. Vincent successfully merged sister companies McCann and Lowe in Belgium. Under his leadership they transformed into one fully integrated agency working for top CPG and blue chip clients, with a strong focus on digital transformation and innovation. Vincent played an active role in winning various creative, activation and efficiency awards for his clients. He acted as a jury member for many prestigious Belgian and international marketing awards. Vincent holds a Master in Law and a Master in Marketing & Sales Management.