Tara Kriese | MMA Global

Tara Kriese

Tara Kriese
Head of Marketing
Samsung Virtual Reality Portfolio​

Tara Kriese is Senior Director and Head of Marketing at Samsung Electronics America, where she leads U.S. marketing efforts for the virtual reality portfolio. She is one of the driving forces in taking Samsung Gear VR, Samsung Gear 360 and Samsung Milk VR, the company’s premium virtual reality content service, to the mass consumer market.

Tara also oversees marketing for other Samsung content and services including Samsung+, Samsung Kids and Customer Service.

Prior to joining Samsung, Tara brings over 19 years of experience in technology and marketing, most recently leading product marketing for Digital Products at Amazon. Prior to Amazon, Tara held various consumer and product marketing roles at Microsoft on Bing, Windows and Windows Live Messenger. Before Microsoft, Tara’s leadership in product marketing at AOL drove AIM to its highest active user base.

Tara attended Alvernia College and Millersville University, and holds an Emmy Nomination for her cause marketing work on Window Live Messenger. She lives in San Francisco with her daughter.