Sunshine Farzan, Vice President, Head of Marketing & Communications for MetLife Hong Kong is responsible for overseeing the company’s most significant branding and marketing efforts in its 20-year history in Hong Kong.

Tasked with the responsibility to drive all marketing functions as the company diversifies its business to a B2C model, Sunshine draws on more than 15 years of experience to conceptualize and oversee award-winning marketing and branding campaigns that cover everything from advertising, product marketing, mobile apps and social media, to media relations and community engagement.

Sunshine has a solid track record of leading global cross-functional projects, teams, and direct reports in many of the world’s leading markets. Hong Kong is Sunshine’s fourth international market, having also worked in Mexico, Australia, and the U.S.  After Hong Kong, Sunshine’s favorite assignment was with MetLife in Mexico, where she led new market development for the Group’s Latin America operations 

Prior to re-joining MetLife in Hong Kong, Sunshine worked at American Express where she led digital marketing and strategy for the Corporate Platinum Card in New York and as Head of Business Planning for Greater China.

Sunshine has also held senior marketing roles at Harte-Hanks Direct Marketing and Kraft Foods in New York.  She holds an MBA from the Ross School of Business at the University of Michigan where she graduated with honors.