Smriti Gupta is Senior Product Manager for Audience Data at Simulmedia, a technology company based in New York City. Simulmedia is fixing TV advertising by leveraging best practices of digital advertising, especially targeting and campaign measurement. Smriti has over 8 years of Product Management experience at companies including Ooyala (a Telstra company), Nuance Communications, and Real Networks. Smriti holds an undergraduate degree from the National Institute of Technology in India, and a Master’s of Science in Computer Engineering & Human Computer Interaction from Carnegie Mellon University. She has lived all over the world, including stints in Dubai, Portugal, and Mexico. She currently lives in New York City, and is at work on her first short story collection.