Shaifali G. Nathan | MMA Global

Shaifali G. Nathan

Shaifali G. Nathan
Senior Director, Ads Marketing & Insights, APAC
Google Asia Pacific Pte Ltd

As Google’s Senior Director of Ads Marketing and Insights in Asia Pacific, Shaifali’s goal is to help businesses get online, thrive, and grow through the transformative power of digital technologies. Her responsibilities include building and executing a Marketing strategy for Google’s Ads business in the region and helping power Google’s Marketing efforts through a better understanding of consumer and customer behavior and trends. Driving thought leadership at the cross-section of consumer behavior and technology, her team focuses on enabling brands to understand their impact on the world including how AI will transform Marketing.

Shaifali is a future-focused marketing leader with more than 20 years of experience across financial services and technology. She is a strong advocate for diversity and inclusion, and she is committed to helping women reach their full potential through mentorship and leading Google’s employee resource groups for women in the region.