Secil Goker Aycan is working for Allianz Turkey as Digital Marketing and Sales Group Head, leading the digital marketing, performance marketing and digital sales strategy and service design activities since 2020. Prior to joining Allianz, Secil built a 15-year extensive digital strategy and marketing knowledge in multifarious industries, such as telecom, banking and retail. She began her career working for Turkcell as Product Manager, after that, she worked for Akbank as Digital Banking Marketing and Communications Manager, and Digital Marketing Manager at LC Waikiki, respectively. She has launched a number of successful products and a wide range of marketing campaigns whilst building digital strategies for digital business line.