Samantha comes with more than 21 years of market research experience and she is extremely well versed in both digital media analytics and offline media measurements. 

Samantha Oh was the Vice President, Client Success, Asia Pacific at Comscore, a leading cross-platform measurement company that measures audiences, brands and consumer behavior globally. Since her joining in 2010, she trained, led and grew the team by thirtyfold across APAC to service publishers, advertisers and media agencies. In additional to that, she also worked closely with headquarters to develop Comscore’s audience and advertising analytics solutions and launch them in Asia Pacific region. 

Prior to Comscore, Samantha was the Asia Pacific Research Manager for Omnicom Media Group where she handled the design, execution, analysis and presentation of the research work required by all Omnicom Media Group clients and prospects. 

Samantha started her career with Kantar Media (known as Millward Brown back then) for 5 years and during her tenure, she was seconded to China in spearheading the set up of the Regional Project Management Team in 2004-2005.