René Bellack, Chief Expert Business Development at SAP XM, has deep expertise in the digital business sector, specifically mobile, and possesses an impressive mix of know-how in the fields of sales, business development, technology and strategy. In addition to his position within the MMA Germany, he co-founded and largely influenced the AGOF mobile and the Mobile Advertising Circle. René is a seasoned digital expert with an extensive network to promote and drive thought leadership. An evangelist for “All things mobile,” René is a frequent speaker and panelist at conferences, and a fierce supporter of MLOVE, an industry ConFestival celebrating mobile impact. René also acts as a business advisor and investor in a select roster of startups in the digital space.