Ram Krishnan is senior vice president and chief marketing officer of Frito-Lay North America. He leads marketing for the entire PepsiCo snacks portfolio, a $14 billion division. Ram is responsible for brand marketing, innovation, premium brands and channels, strategic insights, design and digital media.

Ram joined Frito-Lay in 2006 and has operated in a series of leadership roles, including senior vice president of brand marketing. He is a driving force behind some of Frito-Lay's most iconic campaigns, such as Lay’s “Do Us A Flavor” and Doritos “Crash the Super Bowl,” one of the most successful marketing campaigns in the company’s history. He is also one of the masterminds behind the widely popular Doritos Bold stage at the South by Southwest Festival 2012-2014, intersecting brand fans with music and technology.  

Ram’s marketing mantra is to create relevant, experiential campaigns utilizing technology and insights to drive consumers to create, share and take action. He has achieved a consistent track record of delivering strong business results while developing high-performance teams. Most notably, he has led numerous iconic brands like Lay's, Doritos, Cheetos and Tostitos. He has expertise in brand strategy, advertising & communication, P&L general management, CRM, innovation, design and insights. Ram also champions multicultural marketing for a variety of Frito-Lay brands.

In 2013, Business Insider named Ram one of the “Most Creative People in Social Media Marketing.” His work has won many marketing, innovation and advertising awards, including multiple Effie and ADDY Awards. Prior to joining the Frito-Lay team, Ram worked at Cadillac and helped rebrand Cadillac Escalade into a pop culture icon. 

Ram currently sits on the Muller-PepsiCo JV Marketing Board.   He holds a Master of Business Administration degree from the University of Michigan.