Peter Würtenberger is the CEO of UPDAY for SAMSUNG. The pan- European mobile news and information service company was founded by Axel Springer in cooperation with Samsung Electronics in 2015. With more than 20 years of experience in the media industry, Peter has not only gained valuable in-depth knowledge about the business, but was also engaged in its digitization. In 2013 he spent 10 months on a digital research project in Palo Alto, Silicon Valley, to support Axel Springer’s digital transformation. Moreover, as CMO of Axel Springer SE, where his achievements included the successful growth of print and digital advertising revenues, he built up substantial expertise in the field of marketing and sales, making him an expert in digital marketing. Within the Axel Springer, he previously served as CEO of the WELT Newspaper Group as well as CEO of BILD.T-Online. Before joining Axel Springer he held multiple management positions at Yahoo! and Bertelsmann. Peter holds an MA in Business Management from Cologne University and completed the Advanced Management Program at Harvard Business School.