CMG.ASIA’s leading positing within fitness and health in Vietnam over the last 10 years has seen different growth stages, the latest of which with a high emphasis on digital, mobile and overall convenience. Pedro's current role is to see CMG's expansion towards becoming a leading media and customer experience centric organization. Before CMG, Pedro served as Head of FMCG Categories at Lazada Vietnam where he helped brands migrate from off to online. Pedro also served as a VP of Business Development for Nova Founders Capital, a leading financial services investment group.