Nigel has more than 25 years of ad research experience, on client, research, and ad agency sides in the UK and the US, with his work contributing to many award-winning campaigns. Prior to joining On Device Research, he was SVP/Head of Early-Stage Communication Development Research at Ipsos, and Managing Director at CRM Metrix (now MetrixLab). Nigel studied semiology at UCL and archaeology at Birkbeck UOL.