Niall joined Integral Ad Science in 2013 to lead the rapidly growing U.K. and European team. He grew the team from a single employee to over 65. Since the start of 2017, he has been based in Singapore, responsible for Southeast Asia, and is focused on new business, employee recruitment, and on-going client engagement.

Niall has over 17 years of experience in nurturing digital and technology businesses, especially in the U.K. and European markets. Prior to joining Integral Ad Science, Niall was an instrumental member of the Tribal Fusion UK management team after joining the company as their second employee in 2008. Niall has also held the Digital Sales Director role at EMAP Interactive (Bauer Advertising) and was responsible for launching the first Digital Sales team at Hearst Digital in 2007.