Monique Claassen | MMA Global

Monique Claassen

Monique Claassen
Director of Media & Digital Insights
Millward Brown

Monique heads up the Media and Digital practice for Millward Brown South Africa, working with many of the world’s most prominent brands to optimise their media and digital return on investments.  With over 13 years of experience in media and digital marketing, strategy and research, her in-depth understanding of the different roles media channels play and how to utilise each channel in optimising brand growth enables her to offer expert advice to clients in how best to deploy media budgets across online and offline.

 Monique is a recognised media and digital marketing thought-leader and has published several articles and thought leadership pieces including the award winning Global WPP Atticus article on multi-screen advertising. Her strategic insights in the world of media and digital have led her to be an active guest speaker at PAMRO, SAMRA and the Digital Edge Live Conference, and her work on digital predictions has been featured on Maggs on Media.  She has served on the Mobile Marketing Association South African Board as the part of the Research / Metric & Measurement Committee.

 Monique holds a Marketing degree from the Freestate University where she graduated summa cum laude at the top of her graduating class.