Mike Finnegan is Vice President of Programmatic and Audience at Live Nation Entertainment. Since joining Live Nation in 2014, Mike has led the development of the company’s Programmatic and Audience efforts across digital properties like LiveNation.com and Ticketmaster.com. Live Nation Sponsorships is now leveraging the scale and precision of the largest live entertainment audience database in the world with over 120MM unique users. Mikealso helps to connect the data generated on-site at Festivals to power Live Nation’s FestTech audience platform. Mike has previously worked at WPP’s Xaxis as Director of Product Development.