A multi-cultural marketing communications professional, with a huge appetite for great work. Born and educated in France, Michel began his career in advertising as a Copywriter with DDB Los Angeles, on the VW of Americas & GTE accounts. Lured back to Europe three years later, he joined BETC Euro RSCG France for what remains, to date, his only stint in his native country. In 1998, Michel re-invented himself as a full-time “suit” when he started an 11-year tenure at Ogilvy. During his time with the WPP network, he held various senior level executive management positions in Asia, Europe & North America, including Managing Director/Group Managing Director roles in Viet Nam & Indonesia, Regional Business Director on the Coca-Cola Asia Pacific business in Singapore and Global Brand Director roles on the BAT business in New York and Renault & SCA in London. Michel moved back to Asia in July 2011 to join Lowe + Partners in Vietnam as their Managing Director.