Marianne Bullwinkel, Country Manager D-A-CH at Snap, was previously Country Director D-A-CH at Facebook. Marianne started her career on the agency side, where she worked as a media expert for international blue chip companies such as Unilever, Allianz and Adidas. At the age of 29, Marianne became Managing Director of the Hamburg media agency Initiative Media. In 2006, she then became CEO of Initiative Germany and a member of the EMEA Board for Initiative Media. After 22 years on the agency side, she joined the Handelsblatt Publishing Group, where she served as Managing Director for commercial subsidiary iq media and led the sales and product marketing for Handelsblatt and WirschaftsWoche.