Kimberly A. Whitler, Ph.D. | Mobile Marketing Association

Kimberly A. Whitler, Ph.D.

Kimberly A. Whitler, Ph.D.
Assistant Professor of Marketing, Darden School of Business
University of Virginia
@KimWhitler

Kimberly A. Whitler is currently an Assistant Professor of Business at the University of Virginia’s Darden School of Business and an Advisory Board member of Harte Hanks. Previously, Whitler spent nearly 20 years in general management, global strategy, and marketing roles within the CPG and Retailing industries, managing global, U.S., and Eastern European-based businesses.  She spent most of her career at Procter and Gamble, and more recently served as the General Manager of the Breakfast Division for Aurora Foods, the CMO of David’s Bridal, the country’s leading bridal apparel retailer, and as an officer of PETsMART, the country’s largest pet specialty retailer.

She has written over 200 articles as a Forbes contributor and CMO.com contributor and has published in The Washington PostAd AgeHarvard Business Review, The CMO Council’s PeerSphere, Chief Executive, The Conference Board Directors’ Notes, Chief MarketerThe Journal of the Academy of Marketing Science, The Journal of Retailing, The Journal of Advertising Research, Business Horizons, The Marketing Science Institute, and the Academy of Management Journal.  Whitler’s research regarding the impact of marketers on the board of directors won the 2017 Robert D. Buzzell Marketing Science Institute’s Best Paper of the Year Award.

Her Forbes publications have garnered over 1,500,000 views and she has been ranked as a Top 10 influencer of CMOs (2016), a Top 10 Influencer of Tech B2B CMOs (2016), and a Top 100 MarTech Influencer (2016), and a Favorite Professor of Top MBA Students (2017). She has been interviewed, cited, or quoted over 250 times across a variety of global media outlets including: The Wall Street Journal, Wall Street Journal (CFO Journal), Bloomberg, The Washington Post, Dailymail.com, Yahoo!, POTUS, Harvard Law School Forum on Corporate Governance and Financial Regulation, Entrepreneur, Standard Examiner, CBC News, National Association of Corporate Directors, International Finance News, Ad Age, Yahoo! Finance, Yahoo! Small Business Advisor, Telegraph, The Conference Board, The Economist Group, Huffington Post, Mediabuzz, Oxygen, Poets & Quants.com and CMO.com. Whitler attended the U.S. Air Force Academy, received a B.A. in Psychology and Business Administration from Eureka College, an MBA from the University of Arizona, and an MS in Marketing and PhD from Indiana University.