As the Global Director, Digital Marketing & Innovation at The Coca-Cola Company, Kim Gnatt combines her expertise in digital, mobile, social and loyalty platforms to drive brand love and business impact for the Coca-Cola brand portfolio.  With roots in media planning, direct marketing, and ecommerce, Kim focuses on the power of data to help brands get epic returns on their digital investments.  She is instrumental in leading teams that marry technologies with digital marketing experiences to grow and retain brand ambassadors, including management of one of the nation’s largest loyalty programs, My Coke Rewards.  A University of Michigan graduate with 15+ years of digital marketing in her tool belt – Kim has led digital and ecommerce for Retail, Technology and CPG brands.