Kerry Bianchi | MMA Global

Kerry Bianchi

Kerry Bianchi
VP, Media & Acquisition
E*TRADE Financial

With a marketing career spanning over 20 years, Kerry has led strategy for leading brands at advertising agencies, media companies, and a global management consulting firm. She has launched and acquired numerous multi-platform and digital media properties, and speaks regularly at industry events on the topic of data analytics and marketing effectiveness.

At E*TRADE Financial, Kerry is Vice President of Media & Acquisition, overseeing all paid media for branding and acquisition. Her team leads holistic, multi-platform strategies to address the right audience with the right channel and content at the right time; and manages an analytics structure to drive better targeting, measurement and optimization of E*TRADE’s marketing campaigns.

Prior to E*TRADE, Kerry was the Global Lead for the Media Management practice at Accenture, and held management posts at media companies and agencies including Time Inc., Reader’s Digest Association, Smithsonian Media, emap usa, and Chiat/Day. She is a graduate of Claremont McKenna College with a B.A. in Psychology.