Julie Blanche | MMA Global

Julie Blanche

Julie Blanche
SVP/Group Account Director
DigitasLBi​

Since joining Digitas in June 2003, Julie has made significant contributions on client engagements spanning multiple industries including: CPG, financial services, retail, QSR, healthcare, insurance, technology and communications. Her work has included brand development, deep customer insight gathering, campaign management and optimization, diverse project management (small and large teams, agile and waterfall approaches), strategic brand planning, comprehensive website development (Responsive Web Design and Parallax), app experience design and development, CRM and Loyalty, general cross channel marketing (DM, OOH, DRTV) and digital marketing (mobile, video apps, social, SEM, SEO, email, online advertising).

Julie has extensive expertise in strategic planning skills and has managed multiple cross-functional and agency teams (up to 40 people) – creative, user experience, media, planning, analytics, technology and project management – to build complex client digital solutions. In 2010, Julie was named by DM News as one of the top 30 under 30 marketers for her work within the direct, database and interactive marketing industry. Julie was the co-chair of the DigitasLBi Boston Women’s Forum – a group formed and focused on the professional and personal advancement of female employees. Most recently she has been appointed as the National Retail Lead for DigitasLBi.

Julie holds a B.S. in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.