Juan Carlos Ortiz was the first Latin American to become president of an advertising agency in the United States when leading Leo Burnett USA, then moved to DDB Worldwide with the project of joining the Latin culture, its creativity, passion and work in order to cross borders and achieve one single idea: the Latin influence. This way, Juan Carlos was the first agency leader in the world to put together all worlds’ Latin markets - Latin America, Spain and USA. In 2014, he also takes on the role of Creative Chairman of DDB Americas with the purpose of fusing the creative teams of North America, Latin, America, and Spain, to establish a center of creative power.