George S. Felix is Global Brand Manager for Mobile Strategy and Innovation at Procter & Gamble. In this role, George is responsible for building mobile capabilities, leading innovation across mobile touch points and developing the overall strategy for mobile marketing at P&G. Prior to this role, George spent the previous 3 years working on the Old Spice brand developing the brand's digital marketing and social media strategies and leading the most successful campaigns in the brand's history including "Smell Like a Man, Man" (winner of Cannes Film Grand Prix, Grand Effie and Emmy for Outstanding Commercial); "Responses"; "Odor Blocker"; "MANta Claus"; "Smell Is Power"; "Believe In Your SMELLF – NFL"; "Muscle Music"; and "Dikembe Mutombo's 4 1/2 Weeks to Save the World." These campaigns have been widely recognized for being breakthrough in the realm of digital marketing as well as their ability to build the Old Spice business.

Prior to joining Procter & Gamble, George spent five years at Abbott Laboratories working in Information Technology as a Manager for International Projects. George holds a Bachelor of Business Administration from the University of Notre Dame (2002) and a Master of Business Administration from The University of North Carolina at Chapel Hill's Kenan-Flagler Business School (2009). George lives in Cincinnati, OH with his wife (Mary), daughter (Eleanor) and son (Wilson)."