As head of industry sales, US and EMEA, for The Weather Company, an IBM Business, D.J. Reali leads the sales team’s efforts for the company as they develop data-driven, media and technology solutions as well as long-term initiatives to drive persistent growth among Weather’s largest accounts. Reali was named to this role for his developmental guidance and success with clients including Procter & Gamble, State Farm, Unilever, Kraft, Kellogg’s, GSK Consumer Healthcare, and Subaru, among others.
His role includes helping the team build and manage relationships at the highest levels of Weather’s client and agency partnerships. He is closely involved in the development of the company’s ongoing selling strategy and has played key roles in crafting core sales initiatives, including the the digital NewFront, the cable Upfront, the company’s first ever “AllFront,” and product positioning for the company’s WEATHERfx data and analytics platform, JOURNEYfx platform, and Watson Ads cognitive offering.
He previously served as senior vice president, agency partnership and development; senior vice president, multi-platform sales; and vice president and regional manager of Midwest advertising sales. Reali joined Weather in 2000.
Reali’s career in media spans over 30 years and includes time on both the agency and media sales sides of the business. Before joining Weather, Reali was an account executive at HGTV. Prior to that, he was partner and group media director for J. Walter Thompson. He began his career as a media planner at Campbell-Mithun Advertising.
Reali received a bachelor’s degree in advertising and public relations from the University of North Dakota. He spends his time between the New York and Chicago offices of The Weather Company.