Dave Coffey | MMA Global

Dave Coffey

Dave Coffey
Principal Data Scientist
Contexxt

Dave Coffey is an iPhone and Instagram dependent award winning new media pioneer with over 23 years experience in the media and marketing field. With a diverse background in media agency work and IT management consulting, Dave brings a unique perspective to complex business challenges.

Dave is currently President of The Coffey Group, a marketing and media consulting practice. In this role, Dave has served several clients including NBC Universal’s Biggest Loser, Meredith’s Hyper Factory/New Media Strategies, Engauge, Mr. Youth, StrikeForce Communications -- along with several private equity and venture capital firms including TPG Growth Fund and NCT Ventures.

Dave has served in senior leadership roles at Ogilvy, Sapient and Omnicom Media Group. Prior to The Coffey Group, Dave was Senior Partner, Director for Neo@Ogilvy. Dave also served as Director of Omnicom Media Group’s PHDiQ and as Sapient’s Global Director of Media Services. His past clients include Allstate, Travelers Direct, Mercedes, Harrah’s, Career Education, CSI Direct, Chrysler, Charles Schwab, Eward-Jones, Janus Funds, Jockey, Bissell, HBO, Discovery Communications, Citi Bank, Virgin Charter, U.S. Post Office, Department of Homeland Security, Mitsubishi Motors, and several telecommunication companies.

Before the digital media age, Dave worked in traditional media planning at Interpublic’s Campbell-Ewald on Amoco and Chevrolet. Dave served on the AAAA’s Advanced Television Committee, DoubleClick’s Client Advisory Board and the Audit Bureau of Circulation’s Interactive Committee. He was named MediaWeek’s 1998 All Star for New Media.