Dan Silver is Sr. Director of Marketing for xAd, Inc. Dan is responsible for developing and leading sales marketing activities, both domestically and internationally, including strategic positioning and communications. One of the leading location-based mobile advertising companies, xAd serves more than 1.5 million advertisers and close to 300 brands, globally. Dan has amassed wealth of unique experience building and marketing successful ad-tech startups. Prior to xAd, Dan led marketing for PlaceIQ, a high-growth location-based data and analytics company. Prior to joining PlaceIQ, he managed marketing efforts for one of the leading DSP’s, DataXu, heading lead generation for their Mobile, Display, Video and Social products. Dan also led marketing for rich media startup, Spongecell, helping them become the 27th fastest growing company in America according to Inc. 500, in 2011. Dan holds a bachelors of science from Lehigh University’s college of business and economics.