Atishi has over 30 years of experience, the last many in a leadership role, helping develop strategy not just for the brands she works on, but also for the organisations she has been part of.

An IIM-A alumna, Atishi is visiting faculty at her alma-mater for the last ten years, having developed an elective course in Mobile Marketing. She is also guest faculty at numerous other management institutes, evangelising mobile marketing as well as teaching classical areas such as branding and targetting.

Outside academia, Atishi is a senior partner with A Priori Consultants, a marketing strategy consultancy. Earlier she was Global Planning Director at Wunderman Thompson on Unilever (with a mandate covering countries ranging from Brazil to Thailand to, of course, India); and on Team Pepsi.

Earlier, she has been part of start-ups such as Mogae Media (the exclusive partner for Airtel's foray in to mobile marketing) and Tatras Data, a data science consultancy.

Atishi is excited by the trifecta of digital, data & creativity – and believes the need of the hour is to bring a brand strategy understanding to this mix.