Professor Stephen joined the Saïd Business School at the University of Oxford in summer 2015. Previously he was a marketing professor at the University of Pittsburgh (2011-2015) and INSEAD (2009-2011), as well as an adjunct professor at Columbia Business School (2011, 2014). He is a recognized expert on social media, digital marketing, and digital transformation.
His research answers questions such as how should companies use social media as part of their marketing strategies, how does using social media psychologically impact consumers, how do online networks impact profitability in ecommerce markets, how can companies encourage and optimise word of mouth between customers, how can crowdsourcing product ideas from customers be improved, and what types of products are best suited to mobile advertising. This research has been published in leading journals such as Harvard Business Review, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, and Psychological Science, and has received press coverage in outlets such as Businessweek, CNN, Financial Times, Forbes, Fortune, Huffington Post, New York Times, NPR, The Economist, Wall Street Journal, and WIRED.
He has received numerous prestigious awards and recognition for this research, including being named a rising star “Young Scholar” by the Marketing Science Institute and one of the 40 best business school professors under 40 by Poets and Quants, winning awards such as the Marketing Science Institute’s Alden G. Clayton award and the American Marketing Association’s John A. Howard and Donald R. Lehmann awards, being a finalist for best paper awards at the Journal of Marketing Research and Marketing Science, and, finally, in 2016 Professor Stephen was ranked as one of the top-25 most productive marketing academic researchers in the world, and top-3 in Europe, by the American Marketing Association.