André Ferraz | MMA Global

André Ferraz

André Ferraz
CEO and Co-Founder
In Loco Media

André Ferraz founded In Loco a company that rapidly became one of the leading players in the Brazilian mobile ecosystem. In Loco is a beaconless indoor location company that mapped 6 million indoor venues and 60 million unique users, capturing 250 billion location data points monthly. With a proprietary and highly precise technology (3-10 feet), the company is disrupting the beacon market by offering a solution that doesn't require additional hardware and doesn't call for Bluetooth to be enabled on the user’s device. The tech is being used mostly in the advertising industry, helping brands to better target and measure their Ads.



Since 2010, André has been working as the CEO of In Loco, passing through many different stages of the company, from the first prototypes to its consolidation in the Brazilian market and international expansion. During the development of the company, André has acquired great experience in product development, business planning, sales and marketing, and management by leading a team of 70 people.

Recently, André has been participating as a speaker in some of the most important events from the technology and advertising industries including Cannes Lions, Dmexco, IAB Ad-tech, MMA Forum, GMIC, UK-Brazil Forum.



Keywords: mobile advertising, geolocation, location based marketing, indoor location, inlocomedia, in loco media, inloco media, ubee, offline atribution, online to offline