Adam is the Head of the Digital Innovation Group (DIG) at AstraZeneca where he helps their affiliates tackle some of healthcare’s biggest challenges through an immersive and agile innovation process. Innovations to date include a patient engagement platform for clinical trials (TRACE), digital coaching initiatives (Day by Day), survivorship programs in oncology (LVNG With) and a move to improved patient to physician communication in the immune-oncology space (Lighthouse). Adam has held a series of sales and marketing roles within AstraZeneca for the last 13 years.