2012 Mobile Winners Gallery
Best in Show
Best in Show
Move to the Beat
Advertiser / Brand: The Coca-Cola Company
Agency: Movement London
Region: UK/EMEA
Marketing Strategy Award
Brand Awareness
Gold Global Winner
Move to the Beat
Advertiser / Brand: The Coca-Cola Company
Agency: Movement London
Region: UK/EMEA
Silver Global Winner
The Black Out Banner
Advertiser / Brand: WWF
Agency: Mobiento
Region: Norway/EMEA
Bronze Global Winner
Dove Hairfall Rescue Mobile Campaign
Advertiser / Brand: Dove Hair (Unilever Singapore Pte Ltd)
Agency: Mindshare Singapore
Region: Singapore/APAC
NA Regional Winner
“Wipe Away Your Weather” by Westin Hotels & Resorts on The Weather Channel
Advertiser / Brand: Westin Hotels & Resorts
Agency: The Weather Channel
Region: USA/NA
APAC Regional Winner
Dove Hairfall Rescue Mobile Campaign
Advertiser / Brand: Dove Hair (Unilever Singapore Pte Ltd)
Agency: Mindshare Singapore
Region: Singapore/APAC
Global Winners:
Marketing Strategy Award
Lead Generation / Direct Response / Conversion
Gold Global Winner
OMO Mobile Loyalty Program
Advertiser / Brand: OMO
Agency: BRANDTONE
Region: South Africa/EMEA
Silver Global Winner
EachScape—Cookie Locator
Advertiser / Brand: Little Brownie Baker
Agency: EachScape
Region: USA/NA
NA Regional Winner
EachScape—Cookie Locator
Advertiser / Brand: Little Brownie Baker
Agency: EachScape
Region: USA/NA
APAC Regional Winner
Mac's Isaac's Cider Refreshing Change Campaign
Advertiser / Brand: Lion Nathan New Zealand
Agency: POCKETvouchers
Region: Australia/APAC
Global Winners:
Marketing Strategy Award
Product / Services Launch
Silver Global Winner
A Tiled World
Advertiser / Brand: Samsung
Agency: Affle
Region: India/APAC
Silver Global Winner
Windows Phone Demo Takeover
Advertiser / Brand: Microsoft Corporation
Agency: iconmobile
Region: USA/NA
Bronze Global Winner
Evoque iAd
Advertiser / Brand: Land Rover
Agency: Wunderman
Region: USA/NA
NA Regional Winner
Windows Phone Demo Takeover
Advertiser / Brand: Microsoft Corporation
Agency: iconmobile
Region: USA/NA
APAC Regional Winner
A Tiled World
Advertiser / Brand: Samsung
Agency: Affle
Region: India/APAC
Global Winners:
Marketing Strategy Award
Promotion
Gold Global Winner
Chevy Game Time app
Advertiser / Brand: Goodby, Silverstein, and Partners/Chevy
Agency: Detroit Labs
Region: USA/NA
Silver Global Winner
Happiness Refill
Advertiser / Brand: Coca Cola
Agency: Ogilvy BRasil
Region: Brazil/LATAM
Silver Global Winner
Cornetto “My Loveee” Summer 2012 Campaign
Advertiser / Brand: Cornetto / Unilever
Agency: Rabarba
Region: Turkey/EMEA
NA Regional Winner
Chevy Game Time app
Advertiser / Brand: Goodby, Silverstein, and Partners/Chevy
Agency: Detroit Labs
Region: USA/NA
Global Winners:
Marketing Strategy Award
Relationship Building / CRM
Gold Global Winner
O2 Priority Moments
Advertiser / Brand: O2
Agency: Cherry London
Region: UK/EMEA
Silver Global Winner
OMO Mobile Loyalty Program
Advertiser / Brand: OMO
Agency: BRANDTONE
Region: South Africa/EMEA
Bronze Global Winner
Happiness Refill
Advertiser / Brand: Coca Cola
Agency: Ogilvy BRasil
Region: Brazil/LATAM
NA Regional Winner
Safeway Chef Assistant
Advertiser / Brand: Safeway
Agency: 5th Finger
Region: USA/NA
APAC Regional Winner
Newspaper Calls the Doctor
Advertiser / Brand: Pond’s
Agency: TELiBrahma Convergent Communications
Region: India/APAC
Global Winners:
Marketing Strategy Award
Social Impact / Not For Profit
Gold Global Winner
Greenpeace Arctic Defender
Advertiser / Brand: Greenpeace
Agency: Must Mobile
Region: Argentina/LATAM
Silver Global Winner
Mandela Story
Advertiser / Brand: Prezence Digital / Nelson Mandela Foundation
Agency: Prezence Digital
Region: South Africa/EMEA
Bronze Global Winner
The Black Out Banner
Advertiser / Brand: WWF
Agency: Mobiento
Region: Norway/EMEA
NA Regional Winner
Save The Music Foursquare Campaign
Advertiser / Brand: VH1
Agency: VH1
Region: USA/NA
Global Winners:
Marketing Strategy Award
Cross Media Integration
Silver Global Winner
Move to the Beat
Advertiser / Brand: The Coca-Cola Company
Agency: Movement London
Region: UK/EMEA
Bronze Global Winner
Top Chef Season 9 - Last Chance Kitchen
Advertiser / Brand: Bravo
Agency: Bravo Digital Media
Region: USA/NA
APAC Regional Winner
Test Drive the Car NOW!
Advertiser / Brand: Toyota
Agency: TELiBrahma Convergent Communications
Region: /APAC
Global Winners:
Marketing Strategy Award
Cross Mobile Integration
Silver Global Winner
one50one Hennessy Kaws Mobile Campaign
Advertiser / Brand: Hennessy
Agency: one50one
Region: USA/NA
NA Regional Winner
one50one Hennessy Kaws Mobile Campaign
Advertiser / Brand: Hennessy
Agency: one50one
Region: USA/NA
APAC Regional Winner
"Let's Merry" Christmas Campaign for Starbucks
Advertiser / Brand: Starbucks
Agency: Guohe Ad
Region: China/APAC
Global Winners:
Marketing Strategy Award
In-App Advertising - Gaming or Other
Silver Global Winner
Intel The Escape iAd
Advertiser / Brand: Intel
Agency: Ansible
Region: USA/NA
Bronze Global Winner
Evoque iAd
Advertiser / Brand: Land Rover
Agency: Wunderman
Region: USA/NA
Bronze Global Winner
Dunkin' Donuts Iced Coffee Creator
Advertiser / Brand: Dunkin' Donuts
Agency: Hill Holliday
Region: USA/NA
NA Regional Winner
Intel The Escape iAd
Advertiser / Brand: Intel
Agency: Ansible
Region: USA/NA
APAC Regional Winner
Draw Something?Draw Samsung!
Advertiser / Brand: Samsung S III- Samsung India
Agency: ad2c Pvt Ltd
Region: India/APAC
Global Winners:
Marketing Strategy Award
Messaging
Gold Global Winner
OMO Mobile Loyalty Program
Advertiser / Brand: OMO
Agency: BRANDTONE
Region: South Africa/EMEA
Silver Global Winner
International Union of Painters and Allied Trades Mobile Job Alerts
Advertiser / Brand: International Union of Painters and Allied Trades
Agency: Revolution Messaging
Region: USA/NA
Bronze Global Winner
Pregnancy Text
Advertiser / Brand: DoSomething.org
Agency: Mobile Commons
Region: USA/NA
NA Regional Winner
International Union of Painters and Allied Trades Mobile Job Alerts
Advertiser / Brand: International Union of Painters and Allied Trades
Agency: Revolution Messaging
Region: USA/NA
Global Winners:
Marketing Strategy Award
Mobile App
Gold Global Winner
Band-Aid Magic Vision
Advertiser / Brand: Johnson & Johnson / Band-Aid
Agency: JWT New York
Region: USA/NA
Silver Global Winner
Nike+ FuelBand
Advertiser / Brand: Nike+
Agency: R/GA
Region: USA/NA
Bronze Global Winner
Glamour Book
Advertiser / Brand: Condé Nast - Glamour
Agency: Mobile Dreams Factory
Region: Spain/EMEA
NA Regional Winner
Band-Aid Magic Vision
Advertiser / Brand: Johnson & Johnson / Band-Aid
Agency: JWT New York
Region: USA/NA
APAC Regional Winner
FANGO
Advertiser / Brand: Yahoo!7
Agency: Yahoo!7
Region: Australia/APAC
Global Winners:
Marketing Strategy Award
Mobile Website
Gold Global Winner
Mercedes-Benz "The Friendly Brand Takeover"
Advertiser / Brand: Daimler AG/Mercedes-Benz
Agency: Jung von Matt AG
Region: Germany/EMEA
Silver Global Winner
Kia Motors Mobile & Tablet Sites
Advertiser / Brand: Kia Motors
Agency: Ansible Mobile
Region: USA/NA
Bronze Global Winner
Ford Mobile Optimized website
Advertiser / Brand: Ford Motor Company
Agency: Velti
Region: USA/NA
NA Regional Winner
Kia Motors Mobile & Tablet Sites
Advertiser / Brand: Kia Motors
Agency: Ansible Mobile
Region: USA/NA
APAC Regional Winner
KFC Summer Drink 2011
Advertiser / Brand: KFC China
Agency: Madhouse Inc
Region: China/APAC
Global Winners:
Marketing Strategy Award
Tablet Campaign
Gold Global Winner
Evoque iAd
Advertiser / Brand: Land Rover
Agency: Wunderman
Region: USA/NA
Bronze Global Winner
Infiniti JX Tablet Campaign
Advertiser / Brand: Infiniti Canada
Agency: Olive Media
Region: Canada/NA
NA Regional Winner
Evoque iAd
Advertiser / Brand: Land Rover
Agency: Wunderman
Region: USA/NA
Global Winners:
Marketing Strategy Award
Use of Mobile Social Media
Gold Global Winner
Bev - Twitter activated vending machine
Advertiser / Brand: BOS Ice Tea
Agency: COW Africa
Region: South Africa/EMEA
Bronze Global Winner
Coors Light Iced T
Advertiser / Brand: Molson Coors
Agency: Olson
Region: USA/NA
NA Regional Winner
Coors Light Iced T
Advertiser / Brand: Molson Coors
Agency: Olson
Region: USA/NA
Global Winners:
Marketing Strategy Award
Innovation
Silver Global Winner
Chevy Game Time app
Advertiser / Brand: Goodby, Silverstein, and Partners/Chevy
Agency: Detroit Labs
Region: USA/NA
APAC Regional Winner
KOLONY™
Advertiser / Brand: CELCOM AXIATA BERHAD
Agency: DRAFTFCB MALAYSIA
Region: Malaysia/APAC
Global Winners:
Marketing Strategy Award
Location Based
Gold Global Winner
Showtime Franchise Fan Cave Catch
Advertiser / Brand: Showtime
Agency: OMD
Region: USA/NA
Silver Global Winner
Victory Motorcycles : Ride One You'll Own One
Advertiser / Brand: Victory Motorcycles
Agency: The Integer Group
Region: USA/NA
Bronze Global Winner
Fan following is writing on the wall
Advertiser / Brand: Royal Challengers Bangalore
Agency: TELiBrahma Convergent Communications
Region: India/APAC
NA Regional Winner
Showtime Franchise Fan Cave Catch
Advertiser / Brand: Showtime
Agency: OMD
Region: USA/NA
APAC Regional Winner
Fan following is writing on the wall
Advertiser / Brand: Royal Challengers Bangalore
Agency: TELiBrahma Convergent Communications
Region: India/APAC
Global Winners:
Marketing Strategy Award
mCommerce
Silver Global Winner
Glamour Magazine Mobile Commerce Issue Powered by SpyderLynk
Advertiser / Brand: Glamour
Agency: SpyderLynk
Region: USA/NA
Bronze Global Winner
T.G.I. Friday’s – Mobile App
Advertiser / Brand: T.G.I. Friday's
Agency: The Richards Group/Click Here, Inc.
Region: USA/NA
APAC Regional Winner
Increase Traffic and Sales for Shopping Malls through Proximity Marketing
Advertiser / Brand: 313@Somerset
Agency: Sprooki
Region: Singapore/APAC
Global Winners:
Marketing Strategy Award
Video / Rich Media
Gold Global Winner
Evoque Launch
Advertiser / Brand: Land Rover
Agency: Wunderman
Region: USA/NA
Silver Global Winner
Intel iAd
Advertiser / Brand: Intel
Agency: OMD and Ansible
Region: USA/NA
Silver Global Winner
The Black Out Banner
Advertiser / Brand: WWF
Agency: Mobiento
Region: Norway/EMEA
Bronze Global Winner
HP iAd Enabling Tech Video/RM
Advertiser / Brand: HP
Agency: PHD
Region: USA/NA
NA Regional Winner
Evoque Launch
Advertiser / Brand: Land Rover
Agency: Wunderman
Region: USA/NA
APAC Regional Winner
Nokia achieves deep levels of engagement with Rich Media mobile execution for the Nokia Lumia campaign
Advertiser / Brand: Nokia Lumia
Agency: InMobi
Region: Australia/APAC
Global Winners:
Industry Award
Global Mobile Campaign
Orange Global Winner
Move to the Beat
Advertiser / Brand: The Coca-Cola Company
Agency: Movement London
Region: UK/EMEA
Gold Global Winner
Kia Motors Euro 2012 campaign
Advertiser / Brand: Kia Motors
Agency: Innocean Worldwide and InMobi
Region: /
Global Winners:
Categories
Best in Show
Brand Awareness
Lead Generation / Direct Response / Conversion
Product / Services Launch
Promotion
Relationship Building / CRM
Social Impact / Not For Profit
Brand Awareness
Lead Generation / Direct Response / Conversion
Product / Services Launch
Promotion
Relationship Building / CRM
Social Impact / Not For Profit
